| 摘要: |
| 文章以 24 个广东省国家级森林公园为研究对象，利用德尔菲法构建了自媒体平台下的森林公
园网络影响力模型。通过对广东省国家级森林公园的新浪微博、腾讯微信公众号进行分析，计算其网络
影响力分值，得到了广东省国家级森林公园影响力排名，并讨论了网络影响力分值高的森林公园特征。
结果表明：（1）森林公园网络影响力分值分布在 29.82~1 024.34 之间，差异明显；（2）自媒体平台之间的
网络影响力差异小；（3）与政府直接管理相比，企业运营的森林公园网络影响力较大；（4）“ 国家级森林
公园” 品牌形象推广欠缺。 |
| 关键词: 森林公园 自媒体 网络影响力 评价指标 广东省 |
| DOI： |
| 分类号: |
| 基金项目: |
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| Evaluation on the Influence of the National Forest Park in Guangdong Province from the We Media Perspective |
|
LYU Jia,ZENG Qi and HU Weihua
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Research Center of Forest Tourism Engineering Technology,State Forestry Administration,College of Tourism, Central South University of Forestry DdDd Technology,School of Management of Shenzhen Polytechnic
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| Abstract: |
| Taking 24 national forest parks in Guangdong province as the research object, this paper
constructed the web impact index of forest park based on the We Media. By analyzing Sina Weibo and WeChat
through large data method, calculated web impact score ranking among national forest park in Guangdong
province. Simultaneously, the paper discussed the features of forest parks with high web impact score. The results
of the analysis showed that: (1) There are significant differences exist in the overall web impact score, which between the 29.82 to 1 024.34. (2) The impact difference between the We media platform is small. (3) Compared with
government direct management, the impacts on forest park network operated by an enterprise is relatively large.
(4) The brand image of the national forest park is lack of promotion. |
| Key words: forest park We Media internet communication index evaluation index Guangdong province |
