| 摘要: |
| “绿水青山就是金山银山”。发展绿色旅游是当前促进乡村振兴、城镇化建设的新动力，绿色旅游已成为新的旅游热潮。在可持续旅游道路上，绿色发展是根本之策。研究评价张家界市绿色旅游发展潜力，对于促进其旅游可持续化发展和提质升级，具有一定的指导意义和参考价值。选择绿色旅游市场、绿色旅游资源、绿色旅游支持力和绿色旅游约束力等 4 个方面构建评价指标体系，制定评价标准，借用集对分析法 (SPA)，对张家界市绿色旅游发展潜力进行评价。结果表明：2010—2019 年张家界市绿色旅游市场联系度、绿色旅游资源联系度、绿色旅游支持力联系度、绿色旅游约束力联系度及综合绿色旅游发展联系度分别为较强潜力型、强潜力型、强潜力型、无潜力型以及较强潜力型。评价结果说明了对绿色旅游发展潜力进行探索性评价具有实际价值，所构建的指标体系具有较好的可信度、较强的普适性和可借鉴性。 |
| 关键词: 绿色旅游 潜力评价 集对分析法 张家界 |
| DOI： |
| 分类号: |
| 基金项目:湖南省教育厅科学研究重点项目（18A019） |
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| Evaluation of Development Potential of Green Tourism：A Case Study of Zhangjiajie, Hunan Province |
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he xiaorong, qinqiong, liu yuan
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Hunan Normal University
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| Abstract: |
| Clear waters and green mountains are as good as mountains of gold and silver. The development of green tourism is currently promoting rural revitalization, urbanization construction of the new power.Green tourism has become a new tourism boom. Green tourism is an important way to develop tourism in Zhangjiajie. Quantitative measurement of the development potential of green tourism in Zhangjiajie is of certain guiding significance and reference value for promoting its rational tourism planning and development. The green tourism development potential of Zhangjiajie is evaluated by selecting green tourism market, green tourism resources, green tourism support and green tourism binding force, which affect and restrict the green tourism development potential. The evaluation criteria are formulated and the set pair analysis is used to evaluate the green tourism development potential of Zhangjiajie. The results show that potential type of the green tourism market linkage, green tourism resource linkage, green tourism support linkage, green tourism binding linkage and comprehensive green tourism development linkage in Zhangjiajie from 2010 to 2019 are respectively relative potential type,
strong potential type, strong potential type, no potential type and relative potential type. The evaluation results are consistent with the actual situation of Zhangjiajie , which shows that the index evaluation model constructed in this paper has strong scientific, good credibility, strong universality and referential. This study is an exploration of the measurement of tourism green development index system, and has certain theoretical reference significance for the extension of ecosystem potential assessment. |
| Key words: Green tourism Potential evaluation Set pair Analysis(SPA) zhang jia jie |
