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基于IPA方法的广州绿道使用满意度研究—— 以白云山风景区段为例
郑文经1, 罗晓莹2
1.阳春市林业调查规划设计大队;2.韶关学院旅游与地理学院
摘要:
公众满意度对绿道的规划、建设和管理有重要的指导意义。以广州市2 号绿道白云山风景区段的绿道为研究对象,对该区段的绿道使用者进行问卷调查,并通过IPA 分析法对影响公众满意度的10项指标进行评价。结果表明:公众对绿道的环境舒适度和安全性满意度最高,属于其优势区域;绿道的配套设施、到达方便性以及管理服务则是公众期望值较高但满意度很低的指标,这三方面应该作为今后白云山绿道升级改造的重点内容。针对上述存在的问题,对白云山绿道提出了相应的优化建议。
关键词:  广州绿道  白云山风景区段  IPA(满意度分析法)
DOI:
分类号:
基金项目:广东省自然科学(2016A030307046);教育部人文社会科学研究专项任务项目(18JD710075)。通讯作者罗晓莹(1979-),女,副教授,主要从事植物生态学研究,E-mail: 56364185@qq.com。
Study on the Satisfaction of Guangzhou Greenway Usage Based on IPA Method——Taking Baiyun Mountain Scenic Area as an Example
Zheng Wenjing1, Luo Xiaoying2
1.Yangchun Forestry Investigation Planning and Design Brigade Yangchun;2.College of Tourism and Geography,Shaoguan University,Shaoguan
Abstract:
Public satisfaction has important guiding significance for the planning, construction and management of greenways. Taking the greenway in Baiyun Mountain Scenic Area of No. 2 Greenway in Guangzhou as the research object, a questionnaire survey was conducted on the users of the greenway in this section, and 10 indicators affecting public satisfaction were evaluated by IPA analysis. The results showed that the public was most satisfied with the environmental comfort and environmental safety of the greenway, which belonged to its advantageous area. The supporting facilities, accessibility and management services of the greenway were indicators of high public expectations but low satisfaction. These three aspects should be the focus of the upgrade and transformation of the Baiyun Mountain Greenway in the future. In view of the above problems, the corresponding optimization suggestions for the Baiyun Mountain Greenway were put forward.
Key words:  Guangzhou greenway  Baiyun mountain scenic area  IPA