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粤港澳大湾区公众水鸟保护行为内生驱动机制研究*
马振环,辛成锋
广东省岭南综合勘察设计院,广东省岭南综合勘察设计院
摘要:
粤港澳大湾区作为国际东亚候鸟重要的迁徙路线的“中转站”,公众行为对其水鸟栖息地质量具有根源性的影响。研究将地方依恋纳入规范激活理论构建概念模型,运用结构方程模型,对惠州潼湖国家湿地公园、广东星湖国家湿地公园、广州南沙湿地公园 3 个湿地公园内的 483 位公众样本进行分析。结果显示:地方依恋对结果意识与责任归属存在正向驱动作用;结果意识与责任归属通过个体规范间接驱动水鸟保护行为。研究结论为促进粤港澳大湾区公众积极参与水鸟保护,降低公众“搭便车”现象提供了可操作性的建议。
关键词:  水鸟保护行为  NAM  地方依恋  粤港澳大湾区
DOI:
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基金项目:
Study on Endogenous Driving Mechanism of Public Waterfowl Protection Behavior in Dawan District of Guangdong, Hong Kong and Macao
mazhenhuan and xinchengfeng
Lingnan Comprehensive Surveying and Designing Institute of Guangdong Province,Lingnan Comprehensive Surveying and Designing Institute of Guangdong Province
Abstract:
As the “interchange station” of the important migration route for international east Asian migratory birds, the public behavior of the Guangdong-Hong Kong-Macao Greater Bay has a root effect on the quality of its waterfowl habitat . In this study, local attachment was incorporated into the conceptual model of Norm activation model, and Structural equation model was used to analyze 483 public samples in Tonghu National Wetland Park, Xinghu National Wetland Park, Guangzhou Nansha Wetland Park. The results show that place attachment has positive driving force on awareness of consequence and ascription of responsibility; awareness of consequence and ascription of responsibility indirectly drive waterfowl protection behavior through personal norms. Therefore, the results of this study provide practical suggestions for promoting the public in Guangdong-Hong Kong-Macao Greater Bay to actively participate in waterfowls protection and reducing the phenomenon of public “free riding”.
Key words:  waterfowl protection behavior  Norm activation model (NAM)  place attachment  the Guangdong-Hong Kong-Macao Greater Bay