| 摘要: |
| 通过对广东省广州市200位消费者的茶油认知和购买行为进行问卷调查和访谈，建立Logistic模型对影响消费者油茶购买意愿的因素进行实证研究。研究结果表明，性别、受教育程度、婚姻状况、家庭年收入、是否关注健康信息、是否了解茶油、茶油品质及茶油价格是影响消费者茶油购买意愿的最主要因素。 |
| 关键词: 消费者 茶油 购买行为 影响因素 |
| DOI： |
| 分类号:F326.2;F713.55 |
| 基金项目:国家林业局重大问题调研项目“广东省木本粮油主要品种生产消费情况调研及主要政策评价” |
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| An Empirical Study on Customers′ Purchasing Intention of Camellia Oil in Guangzhou City |
|
Zhang Mei
|
| Abstract: |
| The paper investigated purchasing intention of camellia oil of 200 consumers in Guangzhou, and set up the logistic model to analyze the customers′
intention of purchasing behavior. The results showed that sex, education, marriage, family yearly income, the degree of healthy concern, the understanding level of camellia oil, the quality and price of camellia oil were the most important factors to the intention of purchasing. |
| Key words: custormer camellia oil purchasing intention influencing factor |
